Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But Are or even more accurately, ‘see now, pre-order now.’ we are maybe not speaing frankly about fast fashion that is bridal.

Increasingly more brands today are embracing some form of the see now, buy now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s instantly shoppable Grateful collection that is dead-inspired. Now, celeb-loved indie brand name Houghton is bringing that concept to your bridal globe having its very very very first shop-the-runway collection for spring 2017.

“That concept lends it self far more to bridal than such a thing else,” designer and director that is creative Polk told Fashionista Saturday in the Houghton bridal presentation, based in a tony Upper East Side city home that formerly housed the Chrome Hearts flagship. Ten times prior to the presentation, the brand name create a call to brides-to-be via social networking and press placements, and alerted their clientele, that the initial 100 to RSVP could attend the two-hour preview, pre-order the springtime 2017 gowns and go shopping the add-ons, including Houghton x Commando lace bodysuits.

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